Gift, Novelty & Souvenir Stores | Market Research

Industry Definition

The Gift, Novelty, and Souvenir Stores industry is comprised of establishments primarily engaged in gift and greeting card retailing. Industry players retail new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

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Los Angeles Research Group's Gift, Novelty, and Souvenir Stores market research report contains detailed information on upstream and downstream industries, including market shares, growth patterns and pricing trends. In addition to supply chain data, this report highlights important economic drivers, risk factors and sector trends. Industry performance is benchmarked against its sector and the general economy, so users get a better understanding of how the market is performing. This industry is segmented by size (e.g., revenue, number of employees, number of establishments), location and type (e.g., corporations, sole-proprietorships, partnerships).


LARG’s industry research, market intelligence and economic data are used for a variety of purposes, including identifying market segmentations, understanding competitor positions, drafting business plans, developing pitch books, benchmarking performance and forecasting growth. LARG’s industry data, economic statistics and geographic information are also used for business valuations, litigation support, due diligence and other business related functions.

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Revenue ($b)
Businesses (000s)
Market Share
$340.7 $133.1
Employment (000s)
Wages & Benefits ($m) Profit ($m)
$43.8 $92.7

*Note: All data in the table is based on 2011 figures; Industry market share is a ranking of industries by size (calculated using IVA), with 1 being the largest and 486 being the smallest.


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Industry Revenue Growth

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About this Report

Main Activities

  • Party supply stores
  • Card shops, greeting
  • Christmas stores
  • Collectible gift shops (e.g., crystal, pewter, porcelain)
  • Craft (except craft supply) stores
  • Curio shops
  • Gift shops
  • Novelty shops
  • Souvenir shops
  • Seasonal and holiday decoration stores

NAICS Industry Codes

  • 45322 - Gift, Novelty, and Souvenir Stores: This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Sector Overview

The Gift, Novelty, and Souvenir Stores industry is part of the Retail Trade sector, which comprises establishments that primarily sell merchandise directly to the general public. Retailers do not produce the products that they sell. Instead, retailers buy goods from suppliers and then resell these products to the general public. Establishments that sell products from the point of production are not included in this sector. For example, farms that sell their products at or from the point of production are classified in agriculture. Similarly, establishments that both manufacture and sell their products to the general public are classified in manufacturing. However, establishments that engage in processing activities incidental to retailing are classified in retail. This includes establishments, such as optical goods stores that do in-store grinding of lenses and meat and seafood markets. This sector comprises two main types of retailers: store and non-store retailers.

Los Angeles Research Group’s in-depth KNOWLEDGE and EXPERTISE provides clients with an INSTANT understanding of the Gift, Novelty, and Souvenir Stores INDUSTRY - including past RESULTS & FORECAST performance.

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